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Ads and social

Meta Ads

In progress

Spend, reach, clicks and purchases across Facebook, Instagram, Audience Network and Messenger, by campaign, platform, age, gender and country.

Built. Opens to customers once Meta completes its app review.

Checked against the app on .

What it reads

  • Amount spent
  • Impressions
  • Reach
  • Clicks
  • Link clicks
  • Purchases
  • Purchase value
  • Return on ad spend

How it can be cut

  • Campaign
  • Platform
  • Age
  • Gender
  • Country

Status history

  1. In progress

    Built. Opens to customers once Meta completes its app review.

  2. Planned

    Sign-in is wired. Nothing is collected yet.

Each change here is also an entry on the changelog.

How the figures are kept

  • Days follow the ad account's time zone, as Ads Manager shows them.
  • Reach is unique people, kept per day and per standard window, and never added up.
  • Conversions follow each ad set's own attribution setting.

What it does not do

  • Country is a monthly slice.
  • CPM is not offered.

Connecting

  1. Sign in with Facebook and approve read access to your ads.
  2. Choose the ad account to report on.

Read-only wherever the provider allows it. Tokens are encrypted at rest and a connection can be revoked at any time.

How data is handled

Once connected

  • Pulled daily at the hour your workspace chooses, with fourteen months of history where the provider allows.
  • Every figure keeps the request and response that produced it.
  • Available to every answer, dashboard and deck in the workspace.
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