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Ads and social

LinkedIn Ads

In progress

Spend, impressions, clicks, conversions and lead form leads from your LinkedIn campaigns. Company page figures are a separate source, LinkedIn Pages.

Built. Opens to customers once LinkedIn grants Advertising API access.

Checked against the app on .

What it reads

  • Ad spend
  • Ad impressions
  • Ad clicks
  • Website conversions
  • Lead form leads
  • Landing page clicks
  • Cost per lead form lead
  • Ad click-through rate

How it can be cut

  • Campaign
  • Campaign group

Status history

  1. In progress

    Built. Opens to customers once LinkedIn grants Advertising API access.

  2. Planned

    Sign-in is wired. Nothing is collected yet.

Each change here is also an entry on the changelog.

How the figures are kept

  • Spend is in the ad account's currency.
  • Daily for the last six months and monthly before that.

What it does not do

  • Days are UTC, while Campaign Manager uses the account's time zone, so compare whole months.

Connecting

  1. Sign in with LinkedIn and approve read access to your ad accounts and their reporting.
  2. Choose the ad account to report on.

Read-only wherever the provider allows it. Tokens are encrypted at rest and a connection can be revoked at any time.

How data is handled

Once connected

  • Pulled daily at the hour your workspace chooses, with fourteen months of history where the provider allows.
  • Every figure keeps the request and response that produced it.
  • Available to every answer, dashboard and deck in the workspace.
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