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Customer data

Salesforce Marketing Cloud

In progress

Email sends, opens, clicks, bounces and unsubscribes.

Built. Ready for its first Marketing Cloud account.

Checked against the app on .

What it reads

  • Email sends
  • Emails delivered
  • Unique opens
  • Unique clicks
  • Open rate
  • Click rate
  • Bounces
  • Unsubscribes

How it can be cut

  • Email

Status history

  1. In progress

    Built. Ready for its first Marketing Cloud account.

Each change here is also an entry on the changelog.

How the figures are kept

  • The email cut keeps the top 250 emails a month by emails sent.
  • Opens and clicks keep arriving for weeks, so recent weeks are re-read every morning.

What it does not do

  • Journeys and audience size are not collected.

Connecting

  1. A Marketing Cloud admin creates an Installed Package with read-only API access.
  2. Paste its Authentication Base URI, Client ID and Client Secret into Confluxly, then sign in and approve.
  3. Choose the business unit to report on.

Read-only wherever the provider allows it. Tokens are encrypted at rest and a connection can be revoked at any time.

How data is handled

Once connected

  • Pulled daily at the hour your workspace chooses, with fourteen months of history where the provider allows.
  • Every figure keeps the request and response that produced it.
  • Available to every answer, dashboard and deck in the workspace.
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